Who Makes Scion?

2023-10-16

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Scion was a marque of automobiles, a division of Toyota Motor Corporation, specializing in vehicles for the youth market headquartered in Torrance, California. The brand was established by Toyota in 2003 and discontinued in 2016. Scion vehicles were known for their sporty styling, affordable pricing, and customization options.

The brand was created in response to Toyota's desire to attract younger buyers, who were increasingly turning away from traditional Japanese brands in favor of more stylish and affordable European and American cars. Scion vehicles were typically smaller and more fuel-efficient than Toyota's other offerings, and they were often equipped with features that were popular with younger drivers, such as large touchscreens, premium audio systems, and sporty suspension systems.

In this article, we will explore the history of Scion, discuss the models that it produced, and examine the reasons for its eventual discontinuation.

who makes scion

Scion, a defunct youth-oriented marque, was created by:

Toyota Motor Corporation
Headquartered in Torrance, California
Established in 2003
Discontinued in 2016
Targeted younger buyers
Known for sporty styling
Affordable pricing
Customization options

Scion aimed to attract buyers turned away from traditional Japanese brands.

Toyota Motor Corporation

Toyota Motor Corporation, the parent company of Scion, is one of the world's largest automakers. The company was founded in 1937 and is headquartered in Toyota, Japan. Toyota is known for its reliable and fuel-efficient vehicles, and it has a long history of innovation in the automotive industry.

Established Scion:
Toyota established Scion in 2003 as a separate division to target younger buyers. The brand was designed to be more stylish and affordable than Toyota's other offerings.
Targeted Younger Buyers:
Scion was specifically created to appeal to younger buyers, who were increasingly turning away from traditional Japanese brands. The brand's marketing and advertising campaigns were targeted at this demographic.
Provided Customization Options:
Scion vehicles were known for their customization options, which allowed buyers to personalize their cars to their own tastes. This was a key selling point for the brand, as it allowed buyers to stand out from the crowd.
Discontinued Scion:
Toyota discontinued Scion in 2016 after 13 years of operation. The decision was made due to declining sales and the increasing popularity of Toyota's other brands, such as Toyota and Lexus.

Despite its relatively short lifespan, Scion made a significant impact on the automotive industry. The brand helped to change the perception of Toyota among younger buyers, and it paved the way for other automakers to create their own youth-oriented brands.

Headquartered in Torrance, California

Scion's headquarters was located in Torrance, California, a city in the South Bay region of Los Angeles County. This location was chosen for a number of reasons:

Proximity to Toyota's North American Headquarters: Torrance is just a short drive from Toyota's North American headquarters in Gardena, California. This close proximity allowed for easy collaboration between the two companies.

Access to Talent: Torrance is home to a large pool of talented engineers, designers, and other automotive professionals. This made it easy for Scion to recruit the best and brightest minds to work on its vehicles.

Lifestyle and Culture: Torrance is a vibrant and diverse city with a strong sense of community. This made it an ideal location for Scion, which was targeting young and stylish buyers.

In addition to its headquarters in Torrance, Scion also had design studios in California and Japan. This allowed the company to draw inspiration from a variety of sources and create vehicles that appealed to a global audience.

Scion's decision to locate its headquarters in Torrance was a strategic one that helped the company to achieve its goals. The city provided Scion with access to talent, resources, and a supportive community.

Scion's headquarters in Torrance was a hub of creativity and innovation. The company's designers and engineers worked tirelessly to create vehicles that were stylish, affordable, and fun to drive. Scion's headquarters was also home to the company's marketing and sales teams, who worked to promote the brand and sell its vehicles to young buyers.

Established in 2003

Scion was established in 2003 as a separate division of Toyota Motor Corporation. The brand was created in response to Toyota's desire to attract younger buyers, who were increasingly turning away from traditional Japanese brands in favor of more stylish and affordable European and American cars.

Scion was tasked with creating vehicles that were fun to drive, affordable, and customizable. The brand's first vehicle, the xB, was a boxy and unconventional hatchback that quickly became a hit with young buyers. The xB was followed by a number of other successful models, including the tC coupe, the xD hatchback, and the FR-S sports car.

Scion's vehicles were known for their sporty styling, affordable pricing, and customization options. The brand also had a strong marketing campaign that targeted young buyers. Scion's marketing campaigns were often edgy and unconventional, and they helped to create a buzz around the brand.

Scion's establishment in 2003 was a significant event in the automotive industry. The brand helped to change the perception of Toyota among younger buyers, and it paved the way for other automakers to create their own youth-oriented brands.

Scion's success was due in part to its ability to connect with young buyers. The brand's vehicles were stylish and affordable, and they offered a variety of customization options. Scion's marketing campaigns were also very effective in reaching young buyers. The brand's ads were often funny and irreverent, and they helped to create a sense of community among Scion owners.

Discontinued in 2016

Toyota made the decision to discontinue Scion in 2016 after 13 years of operation. The decision was made for a number of reasons:

Declining Sales: Scion's sales had been declining for several years. In 2015, the brand sold just over 50,000 vehicles in the United States, down from a peak of over 170,000 in 2006.
Increasing Popularity of Toyota's Other Brands: Toyota's other brands, such as Toyota and Lexus, were becoming increasingly popular with younger buyers. This made it difficult for Scion to compete.
Changing Consumer Preferences: Consumer preferences were changing, and young buyers were becoming more interested in crossovers and SUVs than in the small cars that Scion offered.
Cost-Cutting Measures: Toyota was looking for ways to cut costs, and discontinuing Scion was seen as a way to save money.

The discontinuation of Scion was a difficult decision for Toyota, but it was ultimately the right one. The brand had been struggling for several years, and it was clear that it was no longer sustainable. Toyota is now focusing on its other brands, which are performing well and have a brighter future.

Targeted younger buyers

Scion was specifically created to target younger buyers, who were increasingly turning away from traditional Japanese brands. The brand's marketing and advertising campaigns were targeted at this demographic.

Stylish and Affordable Vehicles: Scion's vehicles were known for their sporty styling and affordable pricing. This made them appealing to young buyers who were looking for cars that were fun to drive and easy on the wallet.
Customization Options: Scion vehicles offered a variety of customization options, which allowed buyers to personalize their cars to their own tastes. This was a key selling point for the brand, as it allowed buyers to stand out from the crowd.
Edgy and Unconventional Marketing: Scion's marketing campaigns were often edgy and unconventional, and they helped to create a buzz around the brand. The brand's ads were often funny and irreverent, and they resonated with young buyers.
Strong Social Media Presence: Scion was one of the first automakers to embrace social media. The brand had a strong presence on platforms such as Facebook, Twitter, and Instagram, and it used these platforms to connect with young buyers and promote its vehicles.

Scion's focus on younger buyers was a key factor in its success. The brand's vehicles, marketing campaigns, and social media presence were all designed to appeal to this demographic. As a result, Scion was able to attract a large number of young buyers and build a loyal following.

Known for sporty styling

Scion vehicles were known for their sporty styling, which was a key factor in their appeal to younger buyers. The brand's designers took inspiration from a variety of sources, including racing cars, motorcycles, and even anime.

Aggressive Body Styling: Scion vehicles often featured aggressive body styling, with sharp lines and angles. This gave the cars a sporty and dynamic look.
Large Wheels and Tires: Scion vehicles often had large wheels and tires, which helped to improve handling and performance.
Sporty Interiors: Scion vehicles also had sporty interiors, with features such as bolstered seats, racing-inspired steering wheels, and aluminum pedals.
Performance-Oriented Models: Scion also offered a number of performance-oriented models, such as the FR-S sports car and the tC RS coupe. These models were designed for driving enthusiasts who wanted a car that was fun to drive.

Scion's sporty styling was a major selling point for the brand. Young buyers were attracted to the cars' aggressive looks and performance-oriented features. As a result, Scion was able to build a strong following among young car enthusiasts.

Affordable pricing

Scion vehicles were known for their affordable pricing, which was another key factor in their appeal to younger buyers. The brand's vehicles were typically priced below those of its competitors, making them a more affordable option for budget-minded buyers.

Scion was able to offer its vehicles at affordable prices by using a number of cost-cutting measures. For example, the brand used shared platforms and components across its different models. This helped to reduce development and manufacturing costs.

Scion also offered fewer standard features on its vehicles than some of its competitors. This allowed the brand to keep prices down without sacrificing quality.

Scion's affordable pricing was a major selling point for the brand. Young buyers were able to get a stylish and sporty car without breaking the bank. As a result, Scion was able to attract a large number of budget-minded buyers.

Scion's affordable pricing was also a key factor in its success in the used car market. Scion vehicles held their value well, making them a good investment for buyers who were looking for a reliable and affordable used car.

Customization options

Scion vehicles offered a wide range of customization options, which allowed buyers to personalize their cars to their own tastes. This was a key selling point for the brand, as it allowed buyers to stand out from the crowd.

Some of the customization options that were available on Scion vehicles included:

Exterior Colors: Scion vehicles were available in a variety of exterior colors, including some unique and eye-catching shades.
Body Kits: Scion offered a variety of body kits that could be added to the cars to give them a more aggressive or sporty look.
Wheels and Tires: Scion offered a variety of wheel and tire options, allowing buyers to choose the perfect set of wheels to complement their car's style.
Interior Trim: Scion offered a variety of interior trim options, including different colors and materials.
Audio Systems: Scion offered a variety of audio systems, allowing buyers to choose the perfect system for their music needs.

Scion's customization options were a major selling point for the brand. Young buyers were able to create a car that was truly unique and expressive of their own personality.

Scion's customization options were also a key factor in the brand's success in the used car market. Scion vehicles held their value well, making them a good investment for buyers who were looking for a reliable and affordable used car that was also stylish and unique.

FAQ

Here are some frequently asked questions about Scion:

Question 1: Who makes Scion?
Answer: Scion was a marque of automobiles made by Toyota Motor Corporation.

Question 2: Where was Scion headquartered?
Answer: Scion was headquartered in Torrance, California.

Question 3: When was Scion established?
Answer: Scion was established in 2003.

Question 4: Why was Scion discontinued?
Answer: Scion was discontinued in 2016 due to declining sales, increasing popularity of Toyota's other brands, changing consumer preferences, and cost-cutting measures.

Question 5: What was Scion known for?
Answer: Scion was known for its sporty styling, affordable pricing, customization options, and focus on younger buyers.

Question 6: What are some of the most popular Scion models?
Answer: Some of the most popular Scion models include the xB, tC, xD, and FR-S.

Question 7: Where can I find more information about Scion?
Answer: You can find more information about Scion on websites such as Toyota's official website, Scion enthusiast forums, and automotive news websites.

Closing Paragraph for FAQ:

Scion was a unique and innovative brand that made a significant impact on the automotive industry. The brand's focus on younger buyers and its commitment to affordability and customization helped to change the perception of Toyota among young buyers. Scion's vehicles were stylish, fun to drive, and affordable, and they quickly became popular with young buyers who were looking for a car that was different from the mainstream.

While Scion is no longer in production, its vehicles can still be found on the used car market. If you're looking for a reliable and affordable used car that's also stylish and fun to drive, a Scion is a great option.

Tips

Here are some tips for Scion owners and enthusiasts:

Tip 1: Keep up with maintenance. Scion vehicles are reliable and well-built, but like all cars, they need regular maintenance to keep them running smoothly. Be sure to follow the maintenance schedule in your owner's manual.

Tip 2: Use genuine Scion parts. When you need to replace parts on your Scion, be sure to use genuine Scion parts. Genuine parts are designed and manufactured to meet Scion's high standards for quality and performance.

Tip 3: Customize your Scion. Scion vehicles offer a wide range of customization options, so you can make your car truly unique. You can add body kits, wheels, tires, and interior trim to create a car that reflects your own personal style.

Tip 4: Join a Scion enthusiast forum. There are many Scion enthusiast forums online where you can connect with other Scion owners and enthusiasts. These forums are a great place to learn more about your car, share tips and advice, and find parts and accessories.

Closing Paragraph for Tips:

Scion vehicles are stylish, fun to drive, and affordable. By following these tips, you can keep your Scion running smoothly and looking its best for years to come.

Scion may be gone, but its legacy lives on in the many Scion vehicles that are still on the road today. These vehicles are a testament to Scion's commitment to affordability, customization, and fun.

Conclusion

Despite its relatively short lifespan, Scion made a lasting impression on the automotive industry. The brand's focus on young buyers and its commitment to affordability and customization helped to pave the way for other automakers to create their own youth-oriented brands.